Magical girl living in Takarazaki City. She’s a diligent student, but she also sometimes cares a bit too much about the people around her, so she’s a little out of place in class. She forgot what her wish was when she became a magical girl, so headed for Kamihama City after hearing a certain rumor.

A veteran magical girl from Kamihama City and college student. She’s not on a team and works alone. She’s very territorial and hard on other magical girls without abilities from other areas when she interacts with them. She’s investigating the ‘rumors’ that are occurring in Kamihama City.

A mysterious Kyuubei, which is slightly smaller than Kyuubei, that exists only in Kamihama City. Unlike Kyuubei, it can’t talk.

Magical girl living in Takarazaki City. She sometimes fights witches with Iroha, but she’s a friend whom Iroha exchanges information with regularly. She’s afraid to fight with her life on the line and wants to be saved from being a magical girl. In the wake of a certain rumor, she began to become obsessed with Kamihama City.

Momoko is a magical girl in Kamihama. She’s a bit of a big sister and often has to step in between Rena and Kaede, who always fight. She ends up helping Iroha with her magic, and then decides to join her on her search for her sister.

Kaede is a magical girl on Momoko and Rena’s team. She’s a bit timid but cares deeply for her friends. She agrees to help Iroha. Due to breaking up her friendship with Rena, she gets taken away by the chain witch.

Rena is a magical girl on Momoko and Kaede’s team. She’s the type who can’t say what she actually thinks and is a bit clumsy. She and Kaede fight a lot. She takes on an unsociable attitude towards Iroha.

Felicia is a magical girl who works as a mercenary. She’s very skilled, but the moment she comes across a witch she can’t keep herself from attacking, and thus she often causes trouble. Normally she’s pretty lazy, can be quite selfish, and loves to be spoiled.