What You Need to Know:
- Virgin Music, the Japanese music label of Universal Music G.K., has released the second digital single, “MERORI,” by “BY THE BEAT,” a four-member male VTuber unit belonging to the English-speaking VTuber project “NIJISANJI EN,” operated by ANYCOLOR Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Riku Tazumi), will be digitally released on Friday, July 31, 2026 JST, followed by “Boku ni Merori” (Japanese Version) on Wednesday, August 5, 2026 JST. This ambitious project will be released globally in two versions: English and Japanese.
- The lyrics and composition for this track were handled by MUTEKI DEAD SNAKE, who has provided songs for numerous artists and idols—including Snow Man’s “Charisma Max” and M!LK’s “I Love You So Much I’m Destroyed!”—and is involved in a wide range of music production for TV shows, commercials, and more. Centered around the catchy phrase “Boku ni Mero Mero Mero Mero ri”—which sticks in your head the moment you hear it—the song expresses the exhilaration and excitement of a summer night pool party through pop-infused, addictive wordplay. Combined with a Latin-inspired sound, it’s a killer track that will make you want to sing along and dance, sure to brighten up your summer.
- Ahead of the full version’s release, short clips of both the English and Japanese versions are now available on TikTok, Instagram Reels, and YouTube starting at 12:00 a.m. on Sunday, July 19, 2026 JST. Additionally, dance animation clips featuring the group’s mascots have been released and are now available for download on the BY THE BEAT YouTube channel and official social media accounts. Fans can enjoy the “melodic” phrases—which you’ll find yourself humming after just one listen—and the catchy Twist Dance early on, and can also use the audio for short video posts and UGC (user-generated content). The dance choreography for the full version, to be released at a later date, was created by Getz, a choreographer known for his work on numerous anime, games, VTuber projects, and artist collaborations. The result is an addictive performance that will make you want to dance along on short videos and social media.
- In April, a social media campaign was launched asking fans to submit “lines they’d like BY THE BEAT to say at a summer night pool party.” Fans from Japan and abroad submitted numerous “melodic” lines and summer-themed phrases, generating buzz around the song’s worldview even before its release.
- BY THE BEAT continues to take on new challenges as musical artists while connecting with fans around the world as VTubers. In addition to releasing two versions of this track—an English version and a Japanese version—they will promote the song’s appeal both domestically and internationally through short videos and UGC initiatives. With this being their second digital single following “Double Vision,” we look forward to their ambitious new attempt to color this summer with “melodic charm.”
“MERORI” TikTok Audio Link:
tiktok.com/share/music/7661469081838274561
“Boku ni Merori” TikTok Audio Link:
tiktok.com/share/music/7661468949566457857
2nd Digital Single “MERORI” *English-language track
Release Date: Friday, July 31, 2026 JST
Pre-add / Pre-save: ：BY-THE-BEAT.lnk.to/meroriPR
2nd Digital Single “Boku ni Merori” *Japanese-language track
Release Date: Wednesday, August 5, 2026 JST
Pre-add / Pre-save：BY-THE-BEAT.lnk.to/merori-for-mePR
About BY THE BEAT
"BY THE BEAT" is a group consisting of NIJISANJI EN Livers Zeal Ginjoka, Freodore, Seible, and Kaelix Debonair. They are on a mission to share their music with the world.
Mmber Pofiles
Zeal Ginjoka
Birthday: July 27
Height: 183cm
Profile
A reliable Bartender with a shadowy past, renowned for his drink and beat-making skills.
X (formerly Twitter): x.com/ZealGinjoka
YouTube: youtube.com/@ZealGinjoka
Freodore
Birthday: February 11
Height: 171cm
Profile
A serious but lovable Designer passionate about his work both on and off the stage.
X (formerly Twitter): x.com/Freo_2434
YouTube: youtube.com/@Freodore_nijisanji
Seible
Birthday: October 3
Height: 176cm
Profile
A bubbly and magnetic Promoter who brings people together and adores attention.
X (formerly Twitter): x.com/Seible_2434
YouTube: youtube.com/@Seible_nijisanji
Kaelix Debonair
Birthday: November 5
Height: 185cm
Profile
A laid-back Bouncer with a natural charm who gets things done despite all his slacking.
X (formerly Twitter): x.com/KaelixDebonair
YouTube: youtube.com/@KaelixDebonair
Links
Official YouTube channel: youtube.com/@by_the_beat
Official X: x.com/by_the_beat
Official TikTok: tiktok.com/@by_the_beat_official
Official Instagram: instagram.com/by_the_beat_official
UNIVERSAL MUSIC Artist page: universal-music.co.jp/by-the-beat
About NIJISANJI
The NIJISANJI EN VTuber project made its debut in May 2021 with the goal of reaching overseas fans. It comprises a variety of virtual Livers who conduct streams and influencer activities mainly in English.
YouTube: youtube.com/c/nijisanji_en
Twitch: twitch.tv/nijisanji_en
X: x.com/NIJISANJI_World
Website: nijisanji.jp/en
Reddit: reddit.com/r/Nijisanji
Instagram: instagram.com/nijisanji_en
TikTok: tiktok.com/@nijisanji_en
Douyin: v.douyin.com/ijrDquL
Facebook: facebook.com/nijisanji.official
Source: Official Press Release