AnimeJapan 2017 is one of Japan’s biggest events pertaining to anime, and Honey’s Anime attended the event to conduct exclusive interviews with major companies.This is just one of the eight interviews that were conducted, which detailed the company’s primary focus and their message to the world.
『AnimeJapan 2017』開場しました！コトブキヤブースは東3ホール[A12]です！ #FAガール #フレームアームズ・ガール pic.twitter.com/J4dEtQpLk2
— コトブキヤ宣伝 (@kotobukiyas) March 25, 2017
Frame Arms Girl discussion
Both Mr. Sunano and Mr. Chiba described their objective to establish a new relationship with fans, using Frame Arms Girl as the promotional tool. Kotobukiya typically focuses on figures and other major products, but they would like to extend their product line to grab more attention. Frame Arms was originally a popular model kit from which Mr. Shimada decided to create a female version of the popular products. He was inspired to create models which resembled that of Strike Witches, a popular anime which he originally designed. Mr. Shimada created a doujin piece related to girls taking on the form of the Frame Arms, which then caught the attention of Kotobukiya and from there his idea turned into reality. Ever since introducing Frame Arms Girl products, it has generated one of the highest sales for plastic models in Kotobukiya’s history.
【お知らせ】放送局情報が解禁！
TV アニメ『フレームアームズ・ガール』は2017 年4 月よりBS11・TOKYO MX・AT-Xにて放送スタート！！ FAガールたちの活躍にご期待ください。 #FAガール pic.twitter.com/RNNhzSdlFi— フレームアームズ・ガール アニメ公式 (@fagirl_official) February 14, 2017
Usually Kotobukiya acquires other licenses from other major companies to promote plastic models, such as cars and ships, but Frame Arms Girl is their unique IP so they want to market the product as much as possible. Gou Rai, who is the main heroine of the story, was Mr. Shimada’s original work and it drew a lot of attention from other independent character designers. They eventually followed in Mr. Shimada’s footsteps and all of their character ideas caught the eye of Kotobukiya, and from there the Frame Arms Girl anime was born.
We asked the two what they expect from foreign fans, to which they responded by saying asian markets love the Frame Arms Girl concept, but the North American market’s perception may be entirely different. So their goal is to use Frame Arms Girl, a very simple design compared to other major projects, to grab the attention of the North American and European markets to further establish more credibility on a global scale.
Frame Arms Girl items
【ドラマCD】【キューポッシュ FAガール 轟雷（LIMITED COLOR）同梱】アニメ「フレームアームズ・ガール」ドラマCD mk-II＜完全初回限定生産＞、好評予約受付中！
詳細はこちらから→ https://t.co/inKbUxbRlJ#FAガール pic.twitter.com/9dM321AoNO— フレームアームズ・ガール アニメ公式 (@fagirl_official) February 17, 2017
【AnimeJapan2017】
先行販売グッズ「マルチスタンド」はコトブキヤブース(A12)で販売中！
轟雷、スティレット、バーゼラルドの3種類あります♪#FAガール #animeJapan pic.twitter.com/ZpVKj4rwwF— フレームアームズ・ガール アニメ公式 (@fagirl_official) March 26, 2017
【好評予約受付中】アニメBlu-ray 「フレームアームズ・ガール」①(発売元 ポニーキャニオン)に同梱される限定プラモデルは素体状態の轟雷と劇中で活躍する「リボルビングバスターキャノン(アニメカラー)」のセット！#FAガール pic.twitter.com/GbedEFuw5a
— フレームアームズ・ガール アニメ公式 (@fagirl_official) January 26, 2017
『「フレームアームズ・ガール」Blu-ray 2巻』のメーカー予約〆切まで【あと1日】検討中な方はお早目のご予約をお願いします。フレンズではありませんが同梱のスティレットでは様々なケモノ耳を楽しめます。 #フレームアームズ・ガール https://t.co/Z2CmMDeO6b pic.twitter.com/8G2aSOtJFa
— コトブキヤオンラインショップ (@kotobukiya_2han) March 30, 2017
【予約受付中】完全数量限定生産「フレームアームズ・ガール」Blu-ray ③（Blu-ray限定プラモデルキット"アニメ版 バーゼラルド"付）
詳しくはこちらから→https://t.co/dN5aVTaLb9#FAガール #フレームアームズ・ガール pic.twitter.com/SvaDzyyM8c— フレームアームズ・ガール アニメ公式 (@fagirl_official) March 28, 2017
Honey’s Message
As huge fans of plastic models and the Frame Arms Girl series, we are so glad that Kotobukiya gave us the opportunity to sit down and discuss their vision. We certainly are very excited for the April release of the series, and wish you all the best on bringing Frame Arms Girl overseas to spread awareness on Japan’s pop culture.
For more details, please check out their website:
Author: Rob "NualphaJPN" B.
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