What You Need to Know:
- Push!Color, a Japanese e-commerce site specializing in color contact lenses and operated by BEAUTEX Inc. (CEO: Atsuyoshi Shimizu), a subsidiary of Ritz Co., Ltd., is teaming up with the globally popular VTuber group NIJISANJI EN for a collaborative stream.
- Launched in 2011, Push!Color has grown into a global platform, serving customers in over 100 countries. From 21:00 on November 25 to 23:59 on December 28, 2024 (JST), it will host a Black Friday and Cyber Monday 2024 (BFCM2024) campaign featuring special guests from NIJISANJI EN. These guests will serve as PR ambassadors to promote the campaign and share the appeal of Japanese color contact lens brands with the world.
- With the support of numerous domestic color contact lens manufacturers, this dream collaboration to showcase the charm of Japanese brands has finally come to life!
- Originating in the United States, Black Friday and Cyber Monday are considered the kickoff of the Christmas and holiday season and are widely recognized as the biggest shopping period of the year, not only in English-speaking countries but also globally. During this time, many retailers and online shops hold special campaigns, attracting attention from around the world.
- Push!Color is no exception, and this year, we’ve prepared exciting promotions to deliver a special experience to customers around the world!
Stream Date & Time: November 25, 2024 9PM JST
BFCM2024 Campaign Page: pushcolor.com/pages/nijisanji_en.
About NIJISANJI EN
The NIJISANJI EN VTuber project made its debut in May 2021 with the goal of reaching overseas fans. It comprises a variety of virtual Livers who conduct streams and influencer activities mainly in English.
Visit youtube.com/c/nijisanji_en.
About NIJISANJI
The NIJISANJI Project is a VTuber/Virtual Liver Project featuring a diverse range of influencers. It aims to accelerate the next generation of entertainment through various events, merchandise, digital content sales, music production, and many more activities. At present, approximately 150 Livers are expressing their unique personalities to the fullest by actively streaming and creating content on such platforms as YouTube.
Visit youtube.com/@nijisanji.
Vox Akuma
A demon from the past who held great power. Though confident in his superhuman abilities, he looks after those who are loyal to him.
hu Yamino
A sorcerer from the past with mysterious abilities. Though kind-hearted, he can call down a malediction upon those who wrong him.
During the stream, in addition to projects linked to their social media, they will promote the appeal of Push!Color and Japanese color contact lens brands to the world.
About Push!Color
Push!Color is a Japanese e-commerce site specializing in color contact lens brands, launched in 2011. Cross-border e-commerce services began in 2017, and in 2019, the company expanded its international sales in line with the entry of Shopify, a Canadian commerce platform, into the Japanese market.
As of August 2024, the site has achieved sales in over 100 countries and regions, catering to individual customers across a wide range of areas, including North America, Asia, Europe, and the Middle East.
Japanese colored contact lens brands, known for their wide variety of colors and designs, are highly regarded worldwide for their quality and aesthetic appeal, generating strong demand. The intricate color layering and subtle hues in lens graphics are believed to reflect Japan’s cultural heritage of rich color expression, influenced by its seasonal changes and the natural shifts in the colors of plants and landscapes.
A 2023 marketing survey conducted among members revealed that approximately 26% of customers, excluding Japanese users, had previously traveled to Japan. This collaboration and content distribution are expected to boost recognition in English-speaking markets and contribute to inbound sales for the various colored contact lens brands.
*Note: Delivery areas may change due to logistics, international circumstances, and customs policy updates in each country.
Push!Color Official App (for iOS/android)
The official Push!Color smartphone app is here! Enjoy triple points on every order made through the app!
iOS: apps.apple.com/us/app/push-color-official-app/id6511219254
Android: play.google.com/store/apps/details?id=app.evlop.globalpushcolor
Featured Brands (Partial List)
With our wide selection of brands, you’re sure to find exactly what you’re looking for!
secret candy magic | 1 day & 1 month
Ranked #1 in sales among Don Quijote brands.
A wide range of styles, from bold to soft.
*Based on sales data from August and September 2024.
pushcolor.com/collections/secret-candymagic-1day-1month
LILMOON | 1 day & 1 month
LILMOON offers high-color lenses with a translucent, dewy effect to give you sparkly eyes! It features a wide range of colors, including the Classic Series, 0.03ZERO Series, and Silicone Series.
pushcolor.com/collections/lilmoon-zero-series-1day
loveil | 1 day & 1 month
“The trap of love hidden within the eyes.” A colored contact lens brand designed by Kumi Koda.
pushcolor.com/collections/loveil-1day-1month
Sekai no Flurry | 1 day
Sekai no Flurry offers lenses named and packaged after popular cities around the world. Simply wearing them will make you feel like you’re traveling!
pushcolor.com/collections/sekainoflurry-1day
Majette | 1 day
Super popular! A colored contact lens line produced by Yua Mikami. 10 colors that radiate a happy aura!
pushcolor.com/collections/sekainoflurry-1day
FAIRY | 1 day
Shimmering Series: Glittery colored lenses
Neutral Series: Simple colored lenses
pushcolor.com/collections/fairy-1day-1month
LuMia | 1 day & 2 week
Colored contact lenses that naturally enhance the beauty of your eyes. Made with high oxygen permeability, they use silicone hydrogel material that’s gentle on the eyes.
pushcolor.com/collections/lumia-1day-2week
a-eye | 1 day
A new type of one-day colored contact lens featuring a combination of silicone hydrogel and a fine-edge design.
pushcolor.com/collections/1dayrefrear-a-eye-1day
Perfect Series COSMAGIA | 1 day
Cosplay colored lenses designed around the concept of “magic.” Sparkling hues and blended edges create a dramatic effect for your eyes.
pushcolor.com/collections/cosmagia-nova-1day
eyelist | 1 day
Featuring Arina Arata as the image model! A new color contact lens brand with six shades, designed around the theme of “color.”
pushcolor.com/collections/eyelist-1day
fufufu | 1 day
“Magic colored contacts that make you smile every day.” Easy to wear, they give your eyes a natural, translucent look.
pushcolor.com/collections/fufufu-1month
Twinkle Eyes | 1 day
A long-selling colored contact lens brand known for its vivid colors and unique designs. Perfect for expressing your individuality with a bold look.
pushcolor.com/collections/twinkle-eyes-1day-1month
melange+chouette | 1day&1month
You're sure to find your own 'favorite' look.
A colored contact brand for the trendy, bold girls who want to shine their way.
pushcolor.com/collections/melange-chouette-1day-1month
View all products: pushcolor.com
Please note that brands and colors available may change or be discontinued without prior notice. Thank you for your understanding.
Company Overview
Company Name: BEAUTEX Corp.
Location: Ark Hills Front Tower 16F, 2-23-1 Akasaka, Minato Tokyo 107-0052 Japan
Representative: Atsuyoshi Shimizu, CEO Business
Activities: Sales of highly controlled medical devices and operation of cross-border e-commerce.
Service Overview
Push!Color: pushcolor.com
Instagram: instagram.com/pushcolor_global
*Due to our content optimization system, the content displayed may vary depending on your internet environment (GPS, browser language, device).
*Push!Color® is a registered tradark in Japan, the United States, Australia, Singapore, and Canada.
*Contact lenses are classified as highly controlled medical devices. Please consult an ophthalmologist for examination and prescription before purchasing. Additionally, regular check-ups by an ophthalmologist are recommended.
Contact Information
For product inquiries, please visit: pushcolor.com/en/pages/contact
For inquiries regarding cross-border e-commerce using Shopify and overseas marketing, please visit: ritz.ae/en/pages/contact
Source: Official Press Release