Nintendo Hits Big Milestones from Thanksgiving to Cyber Monday

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NintendoSwitch_hardware_boxart_01-560x363 Nintendo Hits Big Milestones from Thanksgiving to Cyber Monday

What You Need to Know:

  • Nintendo Switch set two new records from Thanksgiving to Cyber Monday: It became the best-selling Nintendo console in U.S. history for that five-day period, surpassing even Wii system sales. Nintendo Switch also had its best-selling week ever in the United States.
  • In fact, according to Adobe Analytics, Nintendo Switch was among the most-purchased items online on Thanksgiving Day and the overall top-selling video game product online for the Black Friday-Cyber Monday time period.
  • Strong demand resulted in shoppers buying more than $250 million in Nintendo products from Thanksgiving through Cyber Monday, according to Nintendo’s internal sales figures, demonstrating that Nintendo has something for everyone this holiday season.
  • That sales total accounts for video game systems like Nintendo Switch and the Nintendo 3DS family of systems, retro systems like Nintendo Entertainment System: NES Classic Edition and Super Nintendo Entertainment System: Super NES Classic Edition, as well as all Nintendo-produced games and accessories. Total U.S. hardware sales for Thanksgiving through Cyber Monday increased 45 percent over the same period in 2017.
  • And that doesn’t even take into account that one of the most anticipated video game events of the year is still to come: the Dec. 7 launch of the Super Smash Bros. Ultimate game. As previously announced, the game has become not only the most pre-sold Nintendo Switch game of all time, but also the most pre-sold Super Smash Bros. game ever in the series.

Source: Official Press Release

Figures

Nintendo Switch

  • Nintendo Switch hardware sales grew 115 percent compared to the same period in 2017.
  • Lifetime sales of Nintendo Switch, which is entering only its second holiday season, have reached more than 8.2 million units.
    Sales of first-party games, including digital downloads, topped 1 million units Nov. 22-26, beating 2017’s totals by 78 percent.
  • Nintendo Switch games Pokémon: Let’s Go, Pikachu! and Pokémon: Let’s Go, Eevee! have hit combined U.S. sales of more than 1.5 million units since their Nov. 16 launch.
  • Super Mario Party surpassed lifetime U.S. sales of 1 million units, becoming the fastest-selling game in the Mario Party series and the fifth million-selling first-party Nintendo Switch game in the U.S. alone, joining The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, Super Mario Odyssey and Splatoon 2.

    • Nintendo 3DS

  • Thanks in part to strong Thanksgiving to Cyber Monday sales, the total installed base for the Nintendo 3DS family of systems has hit 22 million.
  • Additionally, after 12 months of availability, lifetime combined sales of the Pokémon Ultra Sun and Pokémon Ultra Moon games crossed 2.2 million.

    • Classic Gaming Systems

  • Also aided by strong Nov. 22-26 sales, the Super Nintendo Entertainment System: Super NES Classic Edition system surpassed lifetime sales of 2.5 million.
  • And the Nintendo Entertainment System: NES Classic Edition system surpassed lifetime sales of 2 million.
    • NintendoSwitch_hardware_boxart_01-560x363 Nintendo Hits Big Milestones from Thanksgiving to Cyber Monday
    Big ups to Nintendo!
    NintendoSwitch_hardware_boxart_01-560x363 Nintendo Hits Big Milestones from Thanksgiving to Cyber Monday
    I knew the big N could do it! Long live Nintendo!