What You Need to Know:
- The Society for the Promotion of Japanese Animation (SPJA) engages the global audience for Japanese pop culture as it announces the dates and format for Anime Expo Lite 2021. The two-day, livestream convention commences on Saturday, July 3rd and continues through July 4th.
- Tickets to access this year’s Anime Expo Lite programming are $5 each, with all proceeds benefiting the Hate is a Virus commUNITY Action Fund. In addition to being able to enjoy all the convention events on 2 simultaneous Anime Expo Lite livestream channels, ticketholders will be able to access all convention programming on a VOD basis from July 5th -16th, 2021.
- Anime Expo Lite 2021 marks the 30th Anniversary of the long-running annual convention. This year’s programming will feature exclusive streamed content from industry partners such as Bushiroad, Bandai Namco Arts, Crunchyroll, Right Stuf Anime, VIZ Media, Sekai Project, WayForward and more soon to be announced! Additional content, programming details and participating brands will be announced in the coming weeks.
- To receive Anime Expo Lite new & programming updates, please sign-up at: https://mailchi.mp/anime-expo/lite-2021.
- Anime Expo Lite 2021 Programming will Include:
- Panel discussions with industry leaders
- Industry announcements
- Live content
- Exclusive content from Japan
- For more information on Hate Is A Virus, please visit: https://hateisavirus.org/
- Anime Expo is biggest North American fan celebration for Asian and Japanese pop culture including anime, TV & film, fashion, video games, manga, dance, live concerts, collectibles, and exclusive convention merchandise, presented as an unforgettable experience for fans of all ages. For more information regarding Anime Expo please visit www.anime-expo.org.
Dates: July 3-4, 2021 / 12pm – 8pm (PST)
Ticket Registration: https://www.tixr.com/groups/animeexpolite/events/anime-expo-lite-2021-benefitting-hate-is-a-virus-23015
Registration: $5 (+ processing fees) - all proceeds to benefit the Hate Is a Virus commUNITY Action Fund
“2021 is an important year of transition, of possibilities, of community, and of awareness. Many fans ignited a love for Japanese pop culture during the past year, and millions more deepened these long-held passions even more.
As we mark Anime Expo’s 30th Anniversary this year, we recognize an important opportunity to acknowledge the tremendous social and cultural awakenings that are happening across the country and impacting AAPI communities. As we prepare to engage a global audience with the most extensive roster of online programming we have ever presented, we are honored to also stand with the Hate Is A Virus organization and support the work of the commUNITY Action Fund.”
Ray Chiang, CEO of The Society for the Promotion of Japanese Animation.
"Hate Is A Virus began as a grassroots movement in March 2020 when we started to witness a rise in anti-Asian hate crimes. Remaining silent is not an option. We are working to amplify, educate, and activate AAPI to stand for justice and equality in solidarity with other communities, and are excited to partner with Anime Expo to continue this mission.”
Tammy Cho, Co-Founder of Hate Is A Virus.
“Hate Is A Virus programs include mental health support and developing effective, community-based solutions for safety, representation, solidarity-building, and much more. We do this by mobilizing AAPI to participate in local and national campaigns, creating safe spaces for dialogue and education, and providing actionable steps and funding in partnership with trusted community leaders and organizations.”
Michelle K. Hanabusa, Co-Founder of Hate Is A Virus.
SPJA is a non-profit organization dedicated to popularizing and educating the American public about Japanese entertainment and pop culture, as well as provide a forum to facilitate communication between professionals and fans. For more information, please visit www.spja.org.
About Anime Expo
Anime Expo (AX) brings together fans and industry from Japan, the US, and all over the world for the largest celebration of Japanese pop culture in North America. Taking place every year since 1992, Anime Expo celebrates the best in Japanese entertainment and pop culture. For more information, visit www.anime-expo.org.
Source: Official Press Release