What You Need to Know:
- The Ad Council will work with Square Enix, Inc. to include KINGDOM HEARTS III characters in the anti-bullying campaign, Because of You, with the goal of inspiring teens to build a more inclusive and welcoming community.
- A new PSA featuring iconic characters from the KINGDOM HEARTS franchise encourages teens to consider the impact that their actions—positive or negative—can have on peers. The innovative program marks the first time the Ad Council has created a PSA with a video game publisher on a social good effort.
- Featuring footage from the new KINGDOM HEARTS III video game, the PSA reiterates the message that because of you, someone’s day, year or life can change forever. With heroes and villains from Disney’s Frozen, Disney•Pixar’s Toy Story and more, the new creative is being distributed to media outlets nationwide and will run in donated time and space per the Ad Council’s model. PSA timing shortly follows the game’s anticipated launch on January 29, 2019.
- Recent data shows that two-thirds of teens say they’ve experienced bullying, but most of them don’t think they contribute to the problem. This means many teens aren’t aware that their actions may be hurtful to others and they don’t always realize when they’ve crossed the line from joking around to saying something harmful. The Because of You campaign is a movement encouraging teens to reflect on the power of those words and actions.
Source: Official Press Release
We should all definitely stand up for this and protect those who need it!