[Anime Culture Monday] What is Japanese Blood Type Personality Theory?

If you’re a fan of Japanese media, it’s likely you’ve noticed that blood types are often listed in character descriptions, but why is that? As it turns out, there is a widespread superstition in Japan known broadly as “blood type personality theory” that an individual’s personality is influenced, or even determined, by his or her ABO blood type. Read on to learn more about the development of this belief and its role in modern Japanese society.

Austrian biologist, physician, and immunologist Karl Landsteiner first discovered that there were different blood types in 1900 and formally identified the different varieties the next year, prompting further research around the world into the specific relationships with the different types, pioneering blood transfusion techniques. While some of these studies gave rise to life-saving medical treatments, ethnic research around the world revealing that various groups had different ratios of blood types also fed into some harmful ideologies including Nazism in Germany in Europe and Japanese imperialism in East Asia.

Development in Japan

A doctor named Kimata Hara appears to be responsible for the introduction of the belief in Japan after he published an article in 1916 describing how he believed blood types affected character which would be further boosted by other high profile articles like Rin Hirano and Tomita Yashima’s "Blood Type Biological Related" which was published in the Medical Journal of the Army in 1926 and "The Study of Temperament Through Blood Type" by Takeji Furukawa, a professor at Tokyo Women's Teacher's School, which was published in the scholarly journal Psychological Research in 1927.

Furukawa’s article, in particular, become widely popular and introduced the concept of blood type personality theory into mainstream Japanese culture. Despite his lack of real qualifications, he even attracted government attention and was commissioned to lead studies aimed at breeding ideal soldiers. Following insurgencies in Japanese-occupied Taiwan, Furukawa did more research on blood types, finding that in his sampling of Taiwanese people there was a much higher percentage of type O individuals when compared to the Ainu, an ethnic group mostly concentrated in Hokkaido in northern Japan, who were considered “submissive”. Based on his findings, he suggested encouraging more intermarriage to reduce the number of type O Taiwanese.

Decline and Resurgence

Starting in the 1930s the belief began to fall out of favor as more research proved it to be unscientific, leading it to fade from both research and popular culture. That is until 1971 with the publishing of the book Ketsueki-gata de Wakaru Aisho (Understanding Affinity by Blood Type) by journalist and broadcaster Masahiko Nomi. In spite of Nomi not having any medical background, the book relying mostly on anecdotal evidence, and some heavy criticism from the Japanese psychology community, it proved to be a huge bestseller and is largely responsible for the blood type personality theory present in modern Japanese society. Nomi would go on to write almost a dozen books on the subject until his death in 1981 after which his son Toshitaka Nomi would continue his work and establish the Human Science ABO Center in 2004.

Modern Blood Type Personality Theory

Although removed from its uncomfortable connections to ethnicity, stereotypes associated with different blood types still persist in Japan, as well as Korea, Taiwan, and other parts of Asia, feeling very similar to how astrology is viewed in America and parts of Europe, even having “blood type horoscopes” regularly featured in daytime TV shows and newspapers. Supposedly, there have been modern instances of workplace, social, and educational discrimination based on blood type but weren’t able to find any solid reports of this. In general, it seems that many people in Japan think that blood type may influence personality but is not what determines it and the superstition mostly manifests itself in fad diets and training regimes based on blood types, the aforementioned horoscopes, and in things like game and anime character descriptions. It was, however, the central subject of a short 2013 ONA series called Ketsuekigata-kun! which was based on a Korean 4-panel webtoon (a type of comic) known as A Simple Thinking About Blood Type.

Some traits supposedly associated with the blood types include:

Type A: Calm, Responsible, Introverted, Patient, Overcautious, Uptight
Type B: Creative, Flexible, Passionate, Optimistic, Forgetful, Self-centered
Type AB: Rational, Empathetic, Organized, Adaptable, Aloof, Unforgiving
Type O: Outgoing, Social, Ambitious, Natural Leader, Arrogant, Jealous
*Note: Almost all Japanese people are Rh positive so it does not factor into this

Final Thoughts

Altogether, Japanese Blood Type Personality Theory is both interesting and surprisingly controversial, despite its modern status as a simple superstition. While it has long been discredited in the larger scientific community, research is still being done, mostly in Korea and Japan, which suggests that there is still at least some serious interest in the subject. In any case, we hope you enjoyed this bizarre historical adventure and now understand why blood types show up in anime and games so often! Let us know your own thoughts in the comments section below and be sure to stick around Honey’s for more facets of Japanese culture, anime and more!

Ketsuekigata-kun-Wallpaper [Anime Culture Monday] What is Japanese Blood Type Personality Theory?


Author: Oskar O.K. Strom

Call me Oskar or OkiOkiPanic or other things depending on how whimsical you're feeling. I'm an artist and game designer currently working in the indie scene. In true otaku fashion I'm also interested in anime/manga, collecting figures, building robot models, idols, denpa music, retro games and electronics, etc. Judging by the company I keep I figure it's only a matter of time until I'm obsessed with wrestling and mahjong.

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