AnimeJapan 2017 is one of Japan’s biggest events which pertains to its lucrative pop culture, and with so much popularity behind it many foreign visitors and business executives come to shake hands with some of the most prolific companies in the industry. The Honey’s Anime team made our way out to the business day event on March 23, 2017 with high energy and a fierce readiness, as major leaders in the industry were in attendance. Our mission was to help establish a close relationship with these companies in order to help bridge the gap between Japan and the world, pertaining to pop culture. We conducted a handful of interviews which focused primarily on seeing what each company's strengths were, and what they wanted to represent overseas. The message that many stated was very clear and effective:
“To allow passionate fans around the world to be a part of Japan’s lucrative industry, and to help promote a better understanding of our pop culture through media.”
For more information pertaining to AnimeJapan 2017 and it’s sponsors, please feel free to check out the website below.
AnimeJapan Official Website: https://www.anime-japan.jp/
He stressed that by creating more events that allow everyone to see just how remarkable Japanese pop culture is, people’s perception of anime may start to differ. He further stated that with the recent popularity of eSports, this may also help to cement Japanese pop culture within the North American community. His message to everyone is to attend Anime Expo and see just how extravagant Japanese pop culture is, and who knows, you might find something enticing.
hope, courage, and deep impressions to people
around the world.
Technology that crosses the bounds of possibilities.
Entrepreneurship that surpasses the expected.
Three sources of strength,
driving our innovation,
bringing positive change
to people and society.
His message to the world was that he’d like everyone to travel out to Japan Expo to create a more diverse environment, and remove any negative stereotypes pertaining to Japan’s pop culture image. Once you attend these events you’ll come to realize just how talented Japan is, and there’s plenty of passionate fans to discuss it all with!
Mr. Sunano and Mr. Chiba described their objective to establish a new relationship with fans, using Frame Arms Girl as the promotional tool. Frame Arms Girl is their unique IP created by the respected Mr. Shimada, the designer behind Strike Witches. They want to market the product as much as possible using Gou Rai, who is the main heroine of the story. Gou Rai was Mr. Shimada’s original work which was inspired from the Frame Arms models, and it drew a lot of attention from other independent character designers. They eventually followed in Mr. Shimada’s footsteps and eventually all of their character ideas caught the eye of Kotobukiya, and from there the Frame Arms Girl anime was born.
KOTOBUKIYA's mission is to change the perception of the western market and so their goal is to use Frame Arms Girl, a very simple design compared to other major projects, to grab the attention of the North American and European markets to further establish more credibility on a global scale.
library of award-winning and highly influential feature films and TV
series, such as "A Letter to Momo" and "Miss Hokusai".
Mr. Uchida stated that TMS ENTERTAINMENT CO.,LTD. possess the ability to create animation. They have various divisions within the company and they can focus on various areas pertaining to publishing anime as well as creating from scratch. His message to the world is that he wants to encourage more people to enjoy the various unique aspects of Japanese culture through anime, and that more people can develop more respect in the long term.